The Most Powerful Brands of World

The World's Most Powerful Brands 2012

Rank	Brand	Brand Value ($bil)	Consumer Perception Rank	Brand Revenue ($bil)	Company Advertising ($mil)	Industry
1	Apple	87.1	11	108.2	933	Technology
2	Microsoft	54.7	1	73.7	1,600	Technology
3	Coca-Cola	50.2	29	22.8	3,256	Beverages
4	IBM	48.5	20	106.9	1,373	Technology
5	Google	37.6	7	36.5	1,544	Technology
6	Intel	32.3	6	54.0	2,100	Technology
7	McDonald's	37.4	85	85.9	769	Restaurants
8	General Electric	33.7	49	124.7	-	Diversified
9	BMW	26.3	5	73.7	-	Automotive
10	Cisco	26.3	15	46.1	325	Technology
11	Oracle	25.9	50	37.1	79	Technology
12	Samsung	19.3	9	148.5	2,684	Technology
13	Disney	19.0	8	21.2	2,800	Leisure
14	Toyota	21.9	37	179.5	3,821	Automotive
15	Hewlett-Packard	18.3	13	127.0	1,200	Technology
16	Mercedes-Benz	21.8	54	88.2	-	Automotive
17	Louis Vuitton	24.5	93	8.8	3,889	Luxury
18	Gillette	16.8	14	8.3	9,345	Consumer Packaged Goods
19	Honda	20.9	62	96.2	2,449	Automotive
20	Nescafe	17.4	27	10.1	-	Beverages
21	AT&T	24.1	96	123.5	2,359	Telecom
22	Nokia	15.5	28	53.0	1,660	Technology
23	Budweiser	18.6	61	9.6	2,043	Alcohol
24	Wal-Mart	20.3	84	289.2	2,300	Retailing
25	L'Oréal	14.5	26	10.4	8,620	Consumer Packaged Goods
26	Nike	15.9	47	21.8	2,711	Apparel
27	Pepsi	16.0	48	13.5	1,900	Beverages
28	Amazon.Com	10.2	4	47.0	1,400	Technology
29	Visa	12.6	25	9.2	870	Financial Services
30	Siemens	13.6	40	100.7	-	Diversified
31	SAP	15.3	64	18.7	-	Technology
32	Audi	10.8	24	52.6	-	Automotive
33	Nestle	10.0	16	10.0	-	Consumer Packaged Goods
34	American Express	17.1	89	23.2	2,996	Financial Services
35	Canon	9.8	21	44.6	1,019	Technology
36	Pampers	8.5	12	10.2	9,345	Consumer Packaged Goods
37	Kellogg's	9.3	18	6.9	1,138	Consumer Packaged Goods
38	Sony	8.3	10	70.5	4,478	Technology
39	HSBC	15.2	88	102.2	-	Financial Services
40	Nintendo	13.1	73	8.1	935	Technology
41	Dell	8.4	22	62.1	860	Technology
42	H&M	14.4	86	16.8	-	Retailing
43	IKEA	10.9	55	34.5	-	Retailing
44	Colgate	7.4	19	3.8	1,734	Consumer Packaged Goods
45	Volkswagen	7.0	17	142.0	-	Automotive
46	Kraft	10.1	53	9.6	2,396	Consumer Packaged Goods
47	General Mills	3.5	2	2.4	914	Consumer Packaged Goods
48	Home Depot	9.0	45	70.4	846	Retailing
49	ESPN	11.5	80	9.8	2,800	Media
50	Johnson's	3.2	3	2.5	2,600	Consumer Packaged Goods
51	Coach	10.4	69	4.8	89	Luxury
52	Mastercard	6.8	31	6.7	841	Financial Services
53	Adidas	6.8	34	13.4	1,865	Apparel
54	Starbucks	6.3	32	11.4	141	Restaurants
55	Verizon	19.4	100	110.9	2,523	Telecom
56	Philips	6.2	33	30.9	1,285	Diversified
57	Rolex	6.5	35	4.5	-	Luxury
58	Danone	9.8	77	13.6	-	Consumer Packaged Goods
59	Ford	7.9	56	132.5	4,100	Automotive
60	Gucci	11.9	95	4.3	-	Luxury
61	Hershey	5.2	30	4.0	414	Consumer Packaged Goods
62	Blackberry	6.1	38	18.4	864	Technology
63	Frito-Lay	10.9	91	11.0	1,900	Consumer Packaged Goods
64	Thomson Reuters	10.7	90	7.5	-	Media
65	LG	4.1	23	48.8	-	Technology
66	Ericsson	9.2	78	34.6	-	Technology
67	UPS	9.0	81	53.1	-	Transportation
68	MTV	5.9	43	3.0	1,479	Media
69	Accenture	8.8	79	27.4	70	Business Services
70	Avon	5.2	36	7.9	311	Consumer Packaged Goods
71	Hyundai	5.4	41	45.4	-	Automotive
72	Walgreens	5.1	39	72.2	271	Retailing
73	Facebook	13.1	99	3.7	28	Technology
74	Ebay	7.5	72	5.6	977	Technology
75	Lancome	5.5	51	3.8	8,620	Consumer Packaged Goods
76	Nissan	5.9	57	111.7	2,554	Automotive
77	HTC	4.7	44	15.7	-	Technology
78	Target	4.4	42	68.5	1,360	Retailing
79	FedEx	5.3	52	42.7	421	Transportation
80	Caterpillar	7.0	74	60.1	-	Heavy Equipment
81	Boeing	5.7	58	68.7	-	Aerospace
82	Chanel	6.2	67	4.2	-	Luxury
83	Wells Fargo	10.5	97	87.6	607	Financial Services
84	Hitachi	5.4	63	121.2	379	Technology
85	Hermès	7.7	87	3.9	203	Luxury
86	Gatorade	4.8	59	3.3	1,900	Beverages
87	Lexus	6.9	82	16.6	3,821	Automotive
88	Lowe's	3.7	46	50.2	803	Retailing
89	John Deere	5.7	76	32.0	163	Heavy Equipment
90	Subway	4.9	70	16.6	-	Restaurants
91	Shell	7.3	92	470.2	-	Oil & Gas
92	Wrigley's	4.4	71	4.3	-	Consumer Packaged Goods
93	Xerox	4.6	75	22.6	-	Office Equipment
94	Clorox	3.2	60	0.9	482	Consumer Goods
95	Heineken	6.5	94	5.9	-	Alcohol
96	Yahoo	3.7	66	5.0	148	Technology
97	Armani	3.1	65	2.4	-	Luxury
98	Ralph Lauren	5.0	83	6.4	213	Apparel
99	Fox	8.5	98	10.4	2,400	Media
100	Kleenex	3.1	68	1.7	686	Consumer Packaged Goods

If any content infringes the copy right law of any organization or group please refer to DMCA and contact us.